LookSmart Auto Center
2001
Humorous Flash ad banner campaign for the LookSmart Auto Center. LookSmart needed to drive traffic, pun intended, to it's centers as click throughs using traditional animated gifs were in decline. The new Flash banner saw a spike in click thoughs of 72%.
Being the detail junkie I made the wheels turn, yet the light and shadows stay true. The piece was created entirely in Flash.
» See animation
Tools: Flash