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META4 2005

LookSmart Logo Update In 2005 I was approached by Marty Perlmutter a multimedia pioneer and the Executive Director of META4 for a logo and card design. He was giving a speech on Inventing Next Generation Communications at Digital Hollywood. Marty has been producing award winning content for 3 decades. He pioneered one of the very first interactive laserdiscs called Murder anyone? in 1982.

When he came about a logo he mentioned his loved old soviet propaganda posters. That was all I needed to know. I went with that as a theme and created a font inverting letters and numbers to get the desired effect. The result was a very bold card and logo that captured attention.
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Tools: Photoshop, Illustrator